Head of Marketing

Who are you?

 

• You believe in and care personally about the Galileo mission. You believe in innovation. You believe that when kids are fearless, they will learn, grow and go on to change the world. You want to be at the forefront of bringing about this change to more kids and staff each year.

   

 

• You (really, really) get and love digital marketing. There’s not a TLA (three letter acronym) you don’t know and haven’t managed closely. From SEO and SEM to CPA, LTV and ROI, you are a data driven marketing strategist and executor who thinks, markets and lives by the numbers—and you’ve got the track record to prove it.

   

 

• Storytelling is your jam. You’ve got a knack for understanding a brand’s essence and translating it into a compelling set of stories, campaigns, and most importantly, results. You know how to work internally and/or choose agencies and outside vendors, and you are adept at getting exceptional creative outcomes every time.

   

 

• You have an extensive hat collection. You wear many of them. You operate with an all-hands-on-deck mentality and understand that vision, strategy and execution go hand in hand, especially when your impact is so big. Because you are able to balance these well, you and your team meet your commitments, every time.

   

 

• You’re a glass-half-full hard worker and lifelong learner. You’re committed to quality and are prepared to put in long hours when necessary. You take ownership over your own performance and strive to make Galileo—and yourself and your team—better every day as you embody the growth mindset. And you lead from a place of urgency, abundance, and positivity.

 

who are we?

 

We think the world needs innovators. We also think kids who learn to explore and fail without fear—the essence of innovation—are happier, more creative and more confident when faced with life’s challenges. And we think kids with these skills are more likely to change our world and be the masters of their own.

 

It takes a village to bring best-in-class, ever-evolving educational programs to tens of thousands of kids each year online and in-person. At HQ, we believe that we are Galileo; through the work of each contributor and team, we bring our values to life to make our company and culture better. Here, values aren’t just lip service — we aim to be visionary, courageous, collaborative, determined and reflective each day, and back that effort up with structure to ensure our success. People who joyfully work hard together, seek feedback to improve their work and themselves, feel deeply accountable for their work, are mission driven, and play well with others tend to thrive in our culture.

 

We’re a certified B Corp, ranked #1 on the Best Places to Work in the Bay Area (and have been on the list for ten plus years running), have been named one of Forbes’ Best Small Companies in America, and over 97% of our summer staff say they would recommend working for us. Joining Galileo means joining an organization that is a model of innovative learning, with a company-wide commitment to Inclusion and Diversity, broadening our impact and a stellar staff experience.

 

what’s the job, really?

 

• You will develop and execute a nationwide annual marketing plan to strengthen our story and grow in new and existing markets over the course of the next several years.
• You’ll manage customer service and drive customer retention programs including growing existing loyalty programs.
• You’ll lead our strategy for brand positioning and messaging for all of Galileo’s programs, public relations, and thought leadership; you’ll consult on employer branding strategies.
• Working from a results-oriented mindset, you’ll lead the continuous analysis of all marketing results, and provide ongoing recommendations for campaign optimization.
• You’ll also be a key member of the leadership team, consulting on topics ranging from company-wide initiatives to growth strategy. You’ll also contribute to decision-making on everything from camp program pricing and refund policies to recruitment brand positioning and shared field marketing strategies.
• As an eternal servant leader, you’ll support a team of 4-8 and work collaboratively across functions. As a manager, you help people grow and believe the role of a manager is to lift up those they supervise and support.
• You’ll skillfully manage all marketing materials and retention related budget, vendors, and tactics. This includes, but is not limited to:
  • Grassroots & community marketing
  • Promotional programs including discounts and referral programs
  • Social media, email & direct mail
  • Agency relationships
  • Brand-building and awareness
  • Print and online advertising
  • SEO and SEM
  • Public relations and speaking opportunities
  • Partnerships and affinity relationships
  • Website development and support

 

what are we looking for?

 

• Bachelor’s degree required; MBA preferred
• Minimum 10 years experience leading B2C marketing; at least 3 years at VP level or higher, with experience managing teams
• Experience marketing education, travel, or other family and kid-related services and products a plus
• Commitment: we find that our team benefits from a 3 year minimum commitment

 

Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and other underrepresented people tend to only apply when they match every criteria. If you think you have what it takes, but don’t necessarily meet every check box in this job description, we encourage you to still apply. We’d like to learn more about you and see if you could be a great fit for Galileo.

 

benefits & compensation

 

• Base and bonus and equity potential to be discussed during interview
• Employee medical and dental benefits provided by Galileo; employee-paid dependent care and multiple ancillary benefits available
• Generous parental leave and extensive support with leave planning
• 401(k) provided after one year of employment; current Galileo contribution is 3%, with an employee contribution option
• We believe that a balance between work and life is essential to happiness and success, so work hard and take the time you need; 25 personal days per year
• We offer a significant camp discount to year-round and seasonal employees

 

work location

 

Bay Area-based highly preferred. Galileo Headquarters, 1021 3rd Street, Oakland, CA 94607.

 

If you are interested in applying for this position, please send your cover letter and resume to Kate Borkovitzk at JM Search (borkovitzk@jmsearch.com) by 6/15/21. Know someone who would be great for this role? Nominate them here.